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Email Marketing Do’s and (Absolute) Don’ts Explained with Cold, Hard Numbers + Examples
Email marketing is one of the most important forms of marketing out there.
Don’t think so?
- The number of email users worldwide is approximately 4.5 billion in 2024. That number is projected to grow to over 4.8 billion by 2027. That’s more and more using it year after year.
- For every $1 you spend on email marketing, you’ll get a $36 return on average. That’s more than any other channel.
- 31% of B2B marketers say that sending email newsletters is the best way to nurture leads.
- 49% of consumers are happy to receive promotional emails from the brands they love on a weekly basis.
- 79% of millennials said email was their preferred method of communication with brands.
Yet to this day, so many marketers and creators do not know the basics of email marketing and still mess up when it comes to sending out newsletters.
Building an email list is no walk in the park so why not take the extra step to ensure you’re treating your subscribers right?
This article is full of myth-busting facts to clear up the do’s and don’ts of email…
